Bid shading plays a crucial role in Real-Time Bidding~(RTB) by adaptively adjusting the bid to avoid advertisers overspending. Existing mainstream two-stage methods, which first model bid landscapes and then optimize surplus using operations research techniques, are constrained by unimodal assumptions that fail to adapt for non-convex surplus curves and are vulnerable to cascading errors in sequential workflows. Additionally, existing discretization models of continuous values ignore the dependence between discrete intervals, reducing the model's error correction ability, while sample selection bias in bidding scenarios presents further challenges for prediction. To address these issues, this paper introduces Generative Bid Shading~(GBS), which comprises two primary components: (1) an end-to-end generative model that utilizes an autoregressive approach to generate shading ratios by stepwise residuals, capturing complex value dependencies without relying on predefined priors; and (2) a reward preference alignment system, which incorporates a channel-aware hierarchical dynamic network~(CHNet) as the reward model to extract fine-grained features, along with modules for surplus optimization and exploration utility reward alignment, ultimately optimizing both short-term and long-term surplus using group relative policy optimization~(GRPO). Extensive experiments on both offline and online A/B tests validate GBS's effectiveness. Moreover, GBS has been deployed on the Meituan DSP platform, serving billions of bid requests daily.

To keep global temperatures from rising more than 1.5 degrees Celsius, we need to cut emissions in half by 2035--even as we will likely hit another record for burning fossil fuels this year. Still, the brilliant engineering demonstrated in this year's winning projects provides hope that we can rise to the challenge. A new kind of thermal battery will allow us to decarbonize the heat that powers the industrial processes behind everything from cement to chemicals. Newly inexpensive lasers are helping turn ore into pure iron for steelmaking using renewable electricity. Food challenges have generated different types of innovation: Instead of hauling agricultural waste to decompose in the dump, why not create a harvester-style robot that can process it into carbon-sequestering, soil-enriching biochar? To fight pests, a technique called mRNA interference allows bioengineers to create a precision poison for a particularly troublesome beetle.

In 1988, we launched the Best of What's New Awards. The original list highlighted "the very things that make our lives more comfortable, more rewarding, more exciting, and more fun," to quote then-Publisher Grant A. Burnett. Now, in 2024, we continue our decades-old tradition of honoring big ideas. We even see hints of our original honorees in this year's list: Sea-Doo and Ford made both lists, 36 years apart. We're proud to bring you promising innovations--from things that make life at home easier to literal out-of-this-world explorations. This is the Best of What's New 2024. Had you asked me at the beginning of 2024 what our best gadgets list would look like, I'd have guessed it would be filled with quirky AI-driven devices like the rabbit R1 or the Humane Ai Pin. "Now with AI" is a phrase that has dominated consumer electronics in the 2020s. These devices promised unadulterated access to the power of neural networks in ways that would seamlessly integrate into our lives without relying on phones or smart fridges. Then, the devices came out. The software is slow and buggy, and the hardware is clunky. Maybe the stand-alone AI device will still have its year, and we'll look back and chuckle at these humble beginnings. In reality, 2024's big breakthrough came from Apple in the form of its long-rumored Vision Pro headset. The device has its own hurdles to clear, but after just a few minutes of using it, it was clear that it's something different, important, and honestly pretty amazing. The list also includes Sony's innovative pro-grade camera, the most accessible drone we've ever used, and a no-fun phone--no fun in a good way, of course. Credible rumors of Apple's VR bounced around the gadget blogs and tech sites for nearly a decade. It was consumer tech's sasquatch in that people claimed to have seen it, but no one knew if it even existed. Then, the Vision Pro emerged from the proverbial forest in February with a surprising design and a massive 3,500 price tag. It also came toting a new R-series chip and a dedicated OS meant for spatial computing.

This work presents a large-scale dataset for radar adaptive signal processing (RASP) applications, aimed at supporting the development of data-driven models within the radar community. The dataset, called RASPNet, consists of 100 realistic scenarios compiled over a variety of topographies and land types from across the contiguous United States, designed to reflect a diverse array of real-world environments. Within each scenario, RASPNet consists of 10,000 clutter realizations from an airborne radar setting, which can be utilized for radar algorithm development and evaluation. RASPNet intends to fill a prominent gap in the availability of a large-scale, realistic dataset that standardizes the evaluation of adaptive radar processing techniques. We describe its construction, organization, and several potential applications, which includes a transfer learning example to demonstrate how RASPNet can be leveraged for realistic adaptive radar processing scenarios.

The quantification of storm updrafts remains unavailable for operational forecasting despite their inherent importance to convection and its associated severe weather hazards. Updraft proxies, like overshooting top area from satellite images, have been linked to severe weather hazards but only relate to a limited portion of the total storm updraft. This study investigates if a machine learning model, namely U-Nets, can skillfully retrieve maximum vertical velocity and its areal extent from 3-dimensional gridded radar reflectivity alone. The machine learning model is trained using simulated radar reflectivity and vertical velocity from the National Severe Storm Laboratory's convection permitting Warn on Forecast System (WoFS). A parametric regression technique using the sinh-arcsinh-normal distribution is adapted to run with U-Nets, allowing for both deterministic and probabilistic predictions of maximum vertical velocity. The best models after hyperparameter search provided less than 50% root mean squared error, a coefficient of determination greater than 0.65 and an intersection over union (IoU) of more than 0.45 on the independent test set composed of WoFS data. Beyond the WoFS analysis, a case study was conducted using real radar data and corresponding dual-Doppler analyses of vertical velocity within a supercell. The U-Net consistently underestimates the dual-Doppler updraft speed estimates by 50$\%$. Meanwhile, the area of the 5 and 10 m s^-1 updraft cores show an IoU of 0.25. While the above statistics are not exceptional, the machine learning model enables quick distillation of 3D radar data that is related to the maximum vertical velocity which could be useful in assessing a storm's severe potential.

Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions. Due to the fundamental difference between these auctions, demand-side platforms (DSPs) have had to update their bidding strategies to avoid bidding unnecessarily high and hence overpaying. Bid shading was proposed to adjust the bid price intended for second-price auctions, in order to balance cost and winning probability in a first-price auction setup. In this study, we introduce a novel deep distribution network for optimal bidding in both open (non-censored) and closed (censored) online first-price auctions. Offline and online A/B testing results show that our algorithm outperforms previous state-of-art algorithms in terms of both surplus and effective cost per action (eCPX) metrics. Furthermore, the algorithm is optimized in run-time and has been deployed into VerizonMedia DSP as production algorithm, serving hundreds of billions of bid requests per day. Online A/B test shows that advertiser's ROI are improved by +2.4%, +2.4%, and +8.6% for impression based (CPM), click based (CPC), and conversion based (CPA) campaigns respectively.

This paper describes a new win-rate based bid shading algorithm (WR) that does not rely on the minimum-bid-to-win feedback from a Sell-Side Platform (SSP). The method uses a modified logistic regression to predict the profit from each possible shaded bid price. The function form allows fast maximization at run-time, a key requirement for Real-Time Bidding (RTB) systems. We report production results from this method along with several other algorithms. We found that bid shading, in general, can deliver significant value to advertisers, reducing price per impression to about 55% of the unshaded cost. Further, the particular approach described in this paper captures 7% more profit for advertisers, than do benchmark methods of just bidding the most probable winning price. We also report 4.3% higher surplus than an industry Sell-Side Platform shading service. Furthermore, we observed 3% - 7% lower eCPM, eCPC and eCPA when the algorithm was integrated with budget controllers. We attribute the gains above as being mainly due to the explicit maximization of the surplus function, and note that other algorithms can take advantage of this same approach.

File photo - An airplane flies over a drone during the Polar Bear Plunge on Coney Island in the Brooklyn borough of New York Jan. 1, 2015. While it seems unlikely that everyday drone hobbyists would want to make a beeline for their nearest nuclear facility to grab some aerial shots, the Federal Aviation Administration (FAA) has nevertheless announced a ban on drone flights over such locations in the U.S., namely: As you can see, they're mainly labs, while the Hanford Site, for example, is a mostly decommissioned nuclear production complex. Another of those listed, the Pantex Site, is an active nuclear weapons assembly and dismantlement plant. The restrictions, which come into force on December 29, have been put in place "to address concerns about unauthorized drone operations over seven Department of Energy (DOE) facilities," the FAA confirmed on its website. It added that "operators who violate the airspace restrictions may be subject to enforcement action, including potential civil penalties and criminal charges."